Once upon a time, during my college days, I coulda shoulda woulda interned at the Erno Laszlo U.S. office in Soho.
Erno Laszlo is a skincare company with a history. Dr. Erno Laszlo was a renowned Hungarian dermatologist and over 75 years ago, he created the world's first dermatological skincare line. During World War II, he came to America and opened his flagship center on Fifth Ave., the Erno Laszlo Institute, where he treated the rich, glamorous, and famous of the era, including Greta Garbo, Truman Capote, Audrey Hepburn, and Jackie Kennedy Onassis.
He held strong and defined principles on skincare, and created stream-lined, no frill skincare products. One of my favorite products from his line (not really his line anymore, per se, as he died in 1973) is the Sea Mud Soap.
A simple charcoal chalky soap made up of concentrated dead sea minerals, I feel it really gets all the gook off, and leaves my skin feeling taut and clean. More than the actual product, I like the ritual one is supposed to follow when using it.
Called the Splashing technique, you fill a small bowl with warm/hot water, dip the soap in, and rub the bar over your face, so it looks kind of sooty. Dip the soap again and work up a little lather on your face and lightly massage it in. Then, splash your face 20 times with the "treatment" water, and 10 more times with hot running water. According to the doc, this is the way to properly cleanse the skin. It's kind of refreshing to splash your face with water that many times, and I like it, although this is not the routine for a lazy, rushed person, haha.
The Dead Sea Soap and "splashing" are to be followed by toner and moisturizer according to skin type, and as a girl who read somewhere in 7th grade of the optimal "cleanser, toner, moisturizer" skincare routine (and have followed it to this day!), I couldn't agree more, and I really enjoy (although can't quite afford) his straight-forward line of products and ways of taking care of skin.
Regardless of the facial soap you use...why not try the Splashing technique? I think you'll be pleasantly surprised-- your skin will feel so...clean!
Erno Laszlo counters and products can be found at select Bergdorf Goodman, Saks Fifth Avenue, and Nordstrom, as well as online at www.ernolaszlo.com.
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