As a beauty publicist, it almost pains me to begin this post with an economic tie-in (kind of beating a dead horse at this point). But yet I'm doing it anyway...
Everyone is penny-pinching these days, and I suppose I'm no different. I'm packing lunches (gag... sandwiches get soggy by lunchtime!), doing my own mani/pedis and last week I even dyed my own hair!
I admit I've been a hair color snob in the past. I don't put color on my hair very often, but if I'm going to do it, I do it right and go to the specialists. No way I want to chance screwing up my hair with scary color-altering chemicals!! Sure I know plentyyy of people that have had great results with at-home color, but I never had the desire to go there.
Well, bored with my hair and in the mood for a change, I polled my friends to find the best/cheapest salons in the city for lowlights. At $100 or more, that simply was NOT happening right now. So, I decided to go for it. I researched a little online and bought my first box hair dye: L'Oreal Color Spa Moisture Actif in Medium Ash Brown 20.
The results? I love it! It was just the change and color boost I needed. I chose a demi-permanent, so it will wash out in about 28 shampoos in case I get sick of it, and it's ammonia-free so it won't damage my hair. Since I have light brown hair naturally, I stuck to one shade darker in an ash tone to eliminate any uber shocking color or potential brassiness.
I'm a changed woman and no longer afraid of a $7 boxed color lift. What do you think??